Concierge Auctions opens bidding for debut Monterey Car Week sale with RM Sotheby's

Concierge Auctions has opened bidding on $45 million in luxury homes ahead of its first live Monterey Car Week sale with RM Sotheby's on Aug. 15 in California. The lineup includes a former Alex Trebek-owned ranch and winery in Paso Robles, a Frank Lloyd Wright-inspired home near Dallas and a Pueblo-revival estate in Santa Fe.

Why it matters: - The sale gives Concierge Auctions a high-profile entry into Monterey Car Week, one of the biggest stages for collector luxury spending. - The auction pairs luxury real estate with RM Sotheby's audience of rare-car buyers, broadening exposure for marquee homes. - The event also pushes Concierge Auctions' move into turnkey, design-forward listings through its newly launched Concierge Curated program.

What happened: - Bidding is now open for Concierge Auctions' inaugural live auction during Monterey Car Week. - The live finale is set for Aug. 15 on the RM Sotheby's stage at the Monterey Conference Center. - The auction represents $45 million in luxury real estate offerings. - The sale is Concierge Auctions' first-ever event held in partnership with RM Sotheby's. - House of Concierge, part of Concierge Curated, is making its Monterey debut during the event. - House of Concierge will be on display Aug. 13-15 during RM Sotheby's preview days.

The details: - Windfall Farms in Paso Robles, California, is listed at $33 million and opens at $15 million. - The nearly 724-acre estate at 4710 Flying Paster Lane sits within the Paso Robles AVA. - The property once operated as a Thoroughbred breeding facility owned by Alex Trebek. - The property includes 76 approved buildable lots, income-producing vineyards and infrastructure for a winery or resort-style tasting room. - Harmony House in McKinney, Texas, is listed at $5 million and opens at $2.475 million. - The Frank Lloyd Wright-inspired retreat at 4590 County Road 340 sits on a heavily wooded two-acre estate. - The property includes more than 200 trees, a private nature trail, an outdoor cinema clearing and flexible interiors for a primary residence or retreat. - The Dusty Boot in Santa Fe, New Mexico, is listed at $7 million and opens at $2.5 million. - The estate at 77 Headquarters Trail sits on more than 25 private acres in the gated La Tierra Nueva community. - The Pueblo-revival double-adobe home was designed by Stephen Samuelson Studio. - The property has sweeping views of the Sangre de Cristo and Jemez Mountains. - The estate includes a guest house and an equestrian compound envisioned by Pedro Marquez. - The homes are offered in cooperation with Sotheby's International Realty agents in Texas, California and New Mexico. - Concierge Curated is a turnkey design program created with Vesta Home, a luxury staging and design studio. - The program delivers move-in-ready homes with custom furnishings included in the winning bid at no added cost to sellers. - Each closing will generate funding for new homes for families in need through Concierge Auctions' Key For Key giving program with Giveback Homes. - Agents will be compensated under the terms and conditions of the listing agreement. - Full auction terms and conditions govern the sale. - Property details, diligence documents and registration are available at ConciergeAuctions.com.

Between the lines: - Concierge Auctions is using Monterey Car Week to position luxury homes alongside collectible cars, tapping into a concentrated audience with high purchasing power. - The mix of a celebrity-owned ranch, a design pedigree property and a mountain-view estate suggests the company is targeting buyers who want lifestyle cachet as much as acreage or architecture. - The company is also signaling that staging and furnishings are becoming part of the sales pitch, not just the closing package.

What's next: - Bidding continues ahead of the Aug. 15 live auction finale in Monterey. - House of Concierge remains on view through the RM Sotheby's preview window from Aug. 13-15. - Winning bidders will close on the properties under the auction terms and conditions. - Key For Key funding will follow each closing, supporting new home construction for families in need.

The bottom line: - Concierge Auctions is making Monterey Car Week the launchpad for a new kind of luxury real estate showcase: auction-level urgency, car-week visibility and design-ready homes in one event.